
My name is Gretchen, and I’m in the business of making people’s dreams come true!
My husband, Joe, and I decided to buy a bridal store in 2017. We have 8 kids between us and laughed at how we would need a store for all of the proms and weddings in our future. When my husband and I moved back home to Indiana with our daughters, we decided to open a business that would help families like ours celebrate the important milestones in their lives. We bought Bridal Superstore in Indianapolis and got to work transforming it into a bridal boutique that is welcoming, inclusive, and ready to make your wedding day dreams a reality.
People are often surprised to find out that there is a Gretchen at Gretchen’s Bridal. Yes, it’s me! After studying retail management at Purdue, I moved out of state to start my family and career. My background is jewelry, which isn’t all that different from bridal. My goal is still to get to know the customer and to help them find exactly what they are looking for!
When you walk into Gretchen’s Bridal, we want you to feel at home. Our Indy location is 15,000 square feet and packed with upscale gowns, but without the upscale attitude. Bring your best friends and your favorite wine (our dresses are allergic to red, bring white wine!) and have fun as you shop.
In addition to stunning bridal gowns, we also provide bridesmaids dresses, mother of the bride/groom, and flower girl attire. We are your one-stop-shop for bridal attire, so bring your family over to meet us. We are happy to work with everyone in your bridal party.


Not getting married but still need a fabulous gown? We can help! We love to make women shine. We can help you find the perfect formal dress for prom, galas, balls, and pageants.
I pride myself on helping you find a dress that you will love for years to come. I’m a local who is thrilled to be home serving my community, and I promise to treat you like family in our stores. I can’t wait for you to make Gretchen’s a part of your bridal journey!
Love Notes from Our Brides
Kim W
Thank you so much for helping me find my dress! It was the most enjoyable experience and Andi made it amazing!