Our Story

wedding store employee helps bride try on wedding veil

My name is Gretchen, and I’m in the business of making people’s dreams come true! My husband, Joe, and I decided to buy a bridal store in 2017.  We have 8 kids between us and laughed at how we would need a store for all of the proms and weddings in our future.  When my husband and I moved back to my home state with our daughters, we decided to open a business that would help families like ours celebrate the important milestones in their lives. We bought Bridal Superstore in Indianapolis and got to work transforming it into a bridal boutique that is welcoming, inclusive, and ready to make your wedding daydreams a reality.  In 2019 an opportunity to buy a bridal boutique in my hometown of Lafayette came up and we said Yes to that.  I wanted to help find my hometown friends and families find their perfect dresses!

People are often surprised to find out that there is a Gretchen at Gretchen’s Bridal. Yes, it’s really me! After studying retail management at Purdue, I moved out of state to start my family and career. My background is jewelry, which really isn’t all that different from bridal. My goal is still to get to know the customer so I can help them find exactly what they are looking for!


When you walk into Gretchen’s Bridal, we want you to feel at home. Our 15,000 square foot store is packed with upscale dresses, but without the upscale attitude. Bring your best friends and your favorite wine (our dresses are allergic to red so bring white wine!) and have fun as you shop. We offer special order dresses as well as “take it today” dresses, so we can accommodate quick weddings. Our bridal dress prices range from $800 to $3,000, so we have something for almost every budget. Alterations are also available in our building from Yong’s Alterations.

group of 4 young woman wearing white formal dresses
mannequins in center store wearing blue prom dresses

In addition to stunning bridal gowns, we also provide bridesmaids dresses, tuxes, and flower girl attire. We really are your one stop shop for bridal attire, so bring your family over to meet ours. We are happy to work with everyone in your bridal party.


Not getting married but still need a fabulous gown? We can help! We love to make women shine. We can help you find the perfect formal dress for prom, galas, balls, and pageants.


I pride myself in helping you find a dress that you won’t regret. I want you to say “I still love it!” when you come back for your fitting. If you see me at our main store or at my hometown Lafayette location, please say hello! I’m a local who is thrilled to be home serving my community, and I promise to treat you like family in our stores.